Jabal Amman Publishers Marketing 5.0 Book

“Marketing 5.0” is the use of technology that mimics humans to create, promote, communicate and improve value during the stages of the customer journey. In this book, the authors address the challenges of the era characterized by unprecedented technological progress, matched by a remarkable change in the behavior of customers from several generations, including an age gap, a technological gap, and different features for members of one generation, in addition to huge changes in business models that have become especially unacceptable. For the younger generations of millennials and 'Z'.

Product Code: 9789923120774