Jabal Amman Publishers Brand Identity Design Book - An Essential Guide For Every Brand Building Team

This book is a reference that presents the basics of the brand, then it deals with the brand building process, through research, the development of the brand strategy and its implementation, and then presents case studies from different sectors for several brands. The book also provides various sources of inspiration and helpful tools that help designers follow best practices throughout their brand building journey.

The book includes in its three sections:

More than 100 topics in the field of brand building.

50 case studies highlighting the brand's goals and strategy, the solutions offered by the brand building process and the results obtained from that process.

Over 700 images and illustrations.

Over 400 quotes from brand building experts, CEOs, and design gurus.