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- A brand is not what you say,
- but what customers say about you.
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Description
- It may be the first book of its kind to present a unified theory of brand building.
- While most books on branding are geared toward a strategic or creative approach,
- this book shows how strategy and creativity can combine to produce a 'magical brand'
- - a brand that customers feel is essential to their lives.
Product Code: 9789923121177
Technical Details
| Publication Information | |
| ISBN-13 | 9789923121177 |
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