Jabal Amman Publishers Monetization Of Innovation Book

For businesses to survive, they must innovate. What is striking, however, is that failure rates for innovation are shockingly high. Three out of four products (or services) fail to meet the expected revenue or profit targets, or even fail completely (exit the market). Thus, companies take the long journey of product development in the hope that their innovations will make money, but they do not know if they will actually make money. But things shouldn't go this way.

In this book, the authors lay out nine rules for monetizing innovation, which are based on lessons learned in implementing more than 10,000 projects around the world. The book also covers case studies of global companies such as Uber, Porsche, LinkedIn, Optimizeley, and Scharovsky, and how they have used the principles implied by the authors.

The book advises organizations to rethink their innovation practices, especially as they can sometimes cost billions of dollars, by avoiding the strategy of launching as many innovations as possible “in the hope” that one of them will work. Hence, the book presents a different methodology that focuses on what customers want and what they will pay for, and on designing products based on the set price, and this will bring amazing results.